Employee communicators should be able to do it all

A new study discussed in an article in PR Tactics and The Strategist Online identified 12 model competencies every employee communicator needs. The article describes these competencies as “core skills, knowledge and experience that communicators say they need to do their jobs well.

The 12 competencies include:

1. Building effective relationships
2. Business focus
3. Consulting and coaching
4. Cross-functional awareness
5. Craft (writing and design)
6. Developing other communicators
7. Innovation and creativity
8. Listening
9. Making it happen
10. Planning
11. Specialist
12. Vision and standards

All of these qualities are important for employee communicators to have. I also think that PR practitioners in general should possess these qualities. Some of the things that stick out most to me are the abilities to build effective relationships, consult and coach, listen, plan and make it happen!