When I first declared my major as public relations, a lot of my friends and family kept asking me, "What exactly is public relations?" They constantly were confusing PR with advertising. Two years and countless explanations and glances at my assignments later, they finally can recognize the difference between PR and advertising.
Their confusion and an article in PR Tactics and The Strategist Online identify a real problem between advertising and public relations. Because each discipline knows they are important, they are, in a sense in conflict with each other because the outside world views them as one and the same. While collaborations between advertising and public relations can often yield the client the best results in reaching target audiences, each discipline wants to remain distinct and be seen as an integral part of a company.
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1 comment:
i think it is hard to tell which one is more important, but i think advertising definately brings in the most revenue for a company and public relations helps to maintain a certain image of the company.
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